Content Creation

Stylish, persuasive copy

We create content for people as well as Google.  What does that mean for you?  Compelling content that also appears in prospects’ searches.

We communicate clear, succinct messages.  And our SEO-friendly skills means that your content should generate lots of low- or no-cost leads.

So you can spend less on advertising and more on important things.  Shoes, for example.

Interesting infographics

We can research and create infographics that grab you right from the page.  Or if you already have stats, we can use them too.

Video scripts

No more bloopers (unless that’s what you want, of course).  Our scripts work hard so you can relax on camera.

Imagery

A picture really is worth a thousand words.  Good ones.  We can select and modify images for your gallery, blog post, infographic, website – anything really.  We’re experienced marketers who think in words AND pictures.

We have time for content creation when you don’t

No time to think or write?  We’re a dedicated resource.

We save you time and headspace – nothing’s too much trouble and we’re expert, organised and efficient.

So you can focus on your business and leave the content to us.

Our approach to content creation

Our approach is simple.

We meet with you to make sure we understand your target market.  We talk to you about your brand, and together agree on style and tone. We ask some questions about the content – what you want readers to know or do after reading or viewing it, product features and benefits, preferred sources of information – that sort of thing.

We create a couple of concepts – pages, lightboxes of images, infographic outlines, – whatever – that you can tweak as much as you like, until you’re happy.  Then we do the rest.

We offer:

  • Specialist skills in web writing and search engine optimisation of all digital copy.
  • Research and creation of  blog posts, articles, short-form content
  • Research and creation of infographics
  • Fully optimised video scripts
  • Content audits – to help you make the most of your content assets, and ensure critical content isn’t forgotten.

Find out more about our content creation

We do style guides, and tone of voice work too

We can create a distinct style and maintain consistency of that style throughout your website.  We can work with you and your brand strategists to develop and apply a distinct Tone of Voice to your web copy too.

We specialise in creating helpful Writing Style Guides and Tone of Voice guidelines.

Find out more about our web style guides and tone of voice work

Content audits – make the most of your content

Make your content work harder.  We find that many clients have amazing content assets that could be used on their website, blog or e-newsletter. We can audit what you have and put together a content strategy to make the most of what you have.  Plus we can find stuff that needs updating.

Find out more about our content audit and strategy work